只要我们敢把英文说出口，外国朋友并不会嘲笑我们的中式口音，就像我们不会嘲笑外国朋友说中文一样。

本文出自《毅冰私房英语书：7 天秀出外贸口语》，由庭勃士逐字逐句在键盘上敲击而成。

带文本的音频文件可在 喜马拉雅 里收听。

轻松自如打电话

报价后的电话跟进

• 📕 Cindy
• 📗 Bob

Dialogue

• 📕 Hello, this is Cindy from Ting Trading in China. Is that Bob speaking?
• 📗 Hi Cindy, it's me. How are you (doing)?
• 📕 I'm doing well, thank you! How about you? (I'm doing alright / ok 有消极的意味)
• 📗 Good. Thanks. (不能用 Fine)
• 📕 Bob, I sent you an email last week, with the offer sheet for solar light. Have you gotten it?
• 📗 Really? I just came back from a business trip. I will check my email and get back to you ASAP.
• 📕 Thank you very much! Please reply to my email or call me directly with any questions.
• 📗 Sure.

催促紧急事宜

• 📕 Cindy
• 📗 Carol

Dialogue

• 📕 Hello, can I speak to Bob please?
• 📗 I'm sorry, but he is in Las Vegas for a business trip. May I ask who is speaking?
• 📕 This is Cindy from China. I wanna check with him for the solar light sample. It is very urgent for me to obtain his approval to arrange the mass production.
• 📗 Hello Cindy! This is Carol, the Merchandise Planner here, Bob's colleague. Please send him an email, and I'm sure he checks his email / mailbox these days.
• 📕 Yes, I have already sent him several emails, but have not heart back. May I know when he will be back?
• 📗 Maybe next Monday. I'm not sure.
• 📕 OK, I will call him again next Monday. Thank you, Carol! Nice talking to you!

接到 Cold Call

• 📕 Cindy
• 📗 Nina

Dialogue

• 📗 Hello, is this Cindy speaking?
• 📕 Speaking.
• 📗 Hi, Cindy, this is Nina from Germany. I found your telephone number from your website and would like to check with you about the price of your garden lights.
• 📕 Garden lights? Could you please give me the model number?
• 📗 Sure. ABC-2365, ABC-2300 and ABC-2386. Also, could you recommend some of your best-selling models to Western and Central Europe? So that I could check with the retailers here.
• 📕 Sorry, I beg your pardon? ABC-2365, ABC-2300, and what?
• 📗 ABC-2386.
• 📕 Got it. I will make the offer sheets and send you an email. Er… Could you please give me your email address?
• 📗 No worries. I will send you an email to the address that's provided on your website.
• 📕 Sorry? / Pardon me? / Sorry, Could you repeat that, please?
• 📗 I mean, I will send you an email, and please get back to me ASAP.
• 📕 OK. No problem!

接到老客户电话

• 📕 Cindy
• 📗 Thomas

Dialogue

• 📕 Hi, Thomas, how are you doing?
• 📗 Hello, Cindy. I'm doing well, thank you! I've got good news for you.
• 📕 Really?
• 📗 Yeah, I will place a repeat order, with a 40-feet container. But please make sure you will finish the goods within 2 weeks!
• 📕 Oh, it is extremely difficult for us. Is it possible to give us 25 days?
• 📗 No, I'm sorry. We have to ship them within 20 days in order to do sales promotion.
• 📕 Ok, let me discuss with my colleagues, and I will get back to you with price and delivery time.
• 📗 I'm sorry, Cindy, the price we gave was final and will remain so from my end.
• 📕 Sorry, Thomas. As you know, the labor cost and raw material is the problem…
• 📗 Yeah, I understand. But the most important thing is getting the order, right? I can not take the risk of negotiating the price with my customer. We could make less, but have to let our customer keep the margin. Please consider it and confirm it with me today.
• 📕 Well, I have to discuss it with my boss and I'll get back to you.
• 📗 Great. Thank you!

初次开发潜在客户

• 📕 Cindy
• 📗 Brenda

Dialogue

• 📗 Hello,
  who's this?
  秘书接到电话：Mr. Weaver's office. Miss Martin speaking.
  Good morning, thank you for calling ***. This is Joan. How can I help you?
• 📕 Hi, this is Cindy from *** Trading in China. We supply solar light and other outdoor lighting items. Could you please transfer this phone call to who are in charge of purchasing. / whoever is in charge of purchasing.
• 📗 Do you come from China? We've already imported similar products from China.
• 📕 Yes, I know. But please give me an opportunity to show you our new items. All of them meet SAA Standard(s) in Australia and New Zealand.
• 📗 Okay. Please send me an email first with an overview of your company and your products. Also, could you recommend us a couple of articles with your best offer? We have to check and do the comparison. If it all sounds good, I will forward to the email to the buyer.
• 📕 Thank you so much for your help! could you please give me your email address?
• 📗 Sure. brenda@***.com My name is Brenda.
• 📕 OK. Thank you, Branda! Nice talking to you!

客户未回复邮件

• 📕 Cindy
• 📗 James

Dialogue

• 📕 Hi, is James in?
• 📗 Yes, speaking.
• 📕 This is Cindy from China. I sent you the quotes 2 weeks ago, but have not heard back yet.
• 📗 Which company are you calling from, please?
• 📕 *** Trading, from Shanghai, China.
• 📗 Ah, yes, yes. I've got your offer and transferred it to my assistant. She is now busy checking with all the details and will reply to you before this weekend.
• 📕 OK. Thank you for letting me know! / Thank you for the update!
• 📗 No problem! Have a good one!
• 📕 Thank you, you too.

邮箱出问题

• 📕 Cindy
• 📗 Reno (French)

Dialogue

• 📗 Bonjour! A qui voulez-vous parler?
• 📕 Bonjour! Monsieur! This is Cindy from *** Trading.
• 📗 Hello, Cindy! Nice talking to you again! I haven't heard from you for a long time. How are you?
• 📕 Not too bad. Really busy after the Canton Fair. How about you?
• 📗 Good. I just came back from (my) vacation (last week).
• 📕 Woo, where did you go?
• 📗 Monte Carlo (, in Monaco)
• 📕 That sounds awesome! (What did you do there?)
• 📗 Yeah! It was great.
• 📕 By the way, I would like to inform you that I'm having problems with my mail server. I sent you an email just now from my personal mailbox. Please contact me through this email until the problem is fixed.
• 📗 Sure, I will check it and reply to you soon.

Cold Call

• Good morning, this is Sam from China, company name is xxx, may I talk with your purchasing department? I want to know how to apply for your supplier?
• I'm calling to thank you for send inquiry to us, and would like to talk with you a few minutes to learn more details …
• Sorry, the signal is weak so I didn't catch you very well. Regarding price / delivery / order / discount / product / sample, could you send me an email? In this way we can make sure we didn't miss any important points.

展会上接待客户

新客户走近展位

• 📕 Cindy
• 📗 Customer A
• 📘 Customer B

Dialogue

• 📕 Welcome! Please (feel free to) look around.
• 📗 What's the price for this one?
• 📕 Which one? The red one? / The red and green one? / The multicolored one?
• 📗 Yes.
• 📕 Ah, it's our new design. 1.5 US dollars per piece and the MOQ is 3,000.
• 📗 It's quite expensive! / That's expensive!
• 📕 (Smile) They are new arrivals (in-store), so the price is okay. Sir, may I have your name card, please?
• 📘 Sure. Here it is.
• 📕 Thank you! And this is mine. And here is our catalog.
• 📘 Thank you!
• 📗 Have you exported similar items to the UK before?
• 📕 No, we haven't. We only exported to France and Germany.
• 📗 But the price is really expensive. I am worried about retail.
• 📕 For the first order, we could accept 500 or 1000 pieces as a trial to test the market.
• 📗 OK, I will consider it. Could you please send me a sample to the UK?
• 📕 Sure! To the address on this name card (business card)?
• 📘 Yep.

跟老客户打招呼

• 📕 Cindy
• 📗 Jonathan
• 📘 Maggie

Dialogue

• 📕 Hello, Johnny. Glad to see you here!
• 📗 Hi Cindy. Nice to meet you. This is Maggie, my assistant.
• 📕 Hello, Maggie. We have been in touch by email.
• 📘 Yes! Nice to meet you, Cindy!
• 📕 Thank you. It's very nice to meet you as well. Ah, sit down, please. (take a seat.) Would you like something to drink?
• 📗 No, thanks. (I'm good. / I'm fine.) We'd like to go around first, and we could have a meeting tomorrow evening if you have time.
• 📕 Sure. At your hotel?
• 📗 Yes, we're coming here again, maybe tomorrow afternoon, and select some new items of yours. Well, how is the order SP11075?
• 📕 (I sure) we could deliver them on time. I have submitted the inspection booking form, and have asked your forwarder to book the vessel.
• 📗 Good. Thank you.
• 📕 And here are our newly designed items for outdoor use, with color box packaging. Would you like me to bring them to your hotel for the meeting tomorrow? We also have some new models that are not displayed here.
• 📗 Good. I have to do the selection first, and let's discuss then.
• 📕 Sure, how long do you plan to stay in China?
• 📗 Roughly / About / Around one week. And we're going to Singapore to visit another and then back to the US. OK well, I think it's time we get going now. Nice talking to you! We'll see you tomorrow?
• 📕 Sure! See you then.

给客户拿样品

• 📕 Cindy
• 📗 Stephy

Dialogue

• 📕 Hi, can I help you?
• 📗 Hi, this is my name card.
• 📕 Ah, thank you! This is mine.
• 📗 OK, … Cindy, sales representative.
• 📕 Yes, We supply solar lamps and other lighting items.
• 📗 Good. Could I see that one, please?
• 📕 This one?
• 📗 Yep.
• 📕 Here you are.
• 📗 Thank you. What's the price?
• 📕 2.5 US dollars, FOB shanghai.
• 📗 What about the diameter?
• 📕 2 centimeters.
• 📗 OK, MOQ?
• 📕 3,000 pieces.
• 📗 1 piece per color box, right?
• 📕 Yes.
• 📗 Is it possible to pack 2 pieces in one larger color box?
• 📕 Absolutely. But I have to check the packaging cost again, and give you the price later.
• 📗 Sure. Please send me an email with the price for 2 pieces per unit.
• 📕 No problem.

介绍参展产品

• 📕 Cindy
• 📗 Henry

Dialogue

• 📕 Good afternoon, sir. Welcome to our booth!
• 📗 Hi, I would like to purchase some new solar lamps, with a price range between 1 and 3 USD.
• 📕 Sure, we have a lot of items in this price range. May I know your (desired) packaging method? Color box or double blister? 彩盒还是双泡壳 (clamshell)?
• 📗 European guys prefer color box, but in the US, the double blister is more popular.
• 📕 OK. Please check this one, this one, and this one. They are our best-selling items in the US market.
• 📗 Really? To which customers?
• 📕 Target, Kmart, and some other importers.
• 📗 Good. Please send me the offer sheet soon. Here is my name card.
• 📕 Thank you! And here is mine. Would you link to see some other lighting items?
• 📗 No thanks.

介绍同事跟进

• 📕 Cindy
• 📗 Jack
• 📘 Athena

Dialogue

• 📕 Good morning. Can I help you?
• 📗 Yes, my name is Jack. This my name card. What is the price for these two?
• 📕 Sorry Jack, these items are handled by my colleague. Let me introduce her to you.
• 📗 OK.
• 📕 Athena, could you come here, please? Jack wants to know the price of the two camping lamps. Here is his card.
• 📗 Hello, Athena!
• 📘 Hello, Jack. Nice to meet you. The two lamps were designed for portable usage with handles and car chargers. The big one is 12 dollars and the smaller one is 9 dollars.
• 📗 The whole set?
• 📘 Yes, one lamp, one adaptor, and one car charger.
• 📗 OK, what about the quantity for the small one in a 20' container (20-foot container)?
• 📘 Let me check it. Er … 1500 pieces.
• 📗 So, 3,000 pieces per 40' container, right?
• 📘 Sure.
• 📗 Please send me a detailed offer sheet and 2 samples for the small one. Btw, have your products passed the UL or ETL testing?
• 📘 ETL for chargers.
• 📗 Got it.

简单讨论报价

• 📕 Cindy
• 📗 Nick

Dialogue

• 📕 Good morning!
• 📗 Morning.
  • You handle lighting items, right?
  • You do plumbing /ˈplʌmɪŋ/, right?
  • You do early modern history, right? (at a conference)
• 📕 Yes.
• 📗 Are you involved in manufacturing or trading?
• 📕 We do both trading and manufacturing. And we have our own R&D team.
• 📗 How many workers?
• 📕 250, including office staff.
• 📗 Good. Can you please help me check the price of this item?
• 📕 Ah … a very nice design for the glass part.
• 📗 Yes, we'd like to get the best quote for 50,000 pieces.
• 📕 We can / could certainly handle that quantity / do that / handle that for you. Please sit down. I'll check into it (仔细核查). Would you like something to drink?
• 📗 Water, please.
• 📕 OK. The diameter of the body is 17 cm, the diameter of the tube is 2 cm, the thickness is 1 cm … what about the LED?
• 📗 Same as this one, one watt.
• 📕 What I meant to ask what type of LED is it? Chinese made, US made, or German made? The price is different.
• 📗 Give me the most competitive one.
• 📕 Sure. What about the packaging? One piece per 3-layer color box, and 24 pieces per container?
• 📗 Please add an inner box for me. I think it's better to pack 12 pieces per inner box and then 24 pieces per outer carton.
• 📕 OK. The price is around 3.9 USD per unit. I have to check with our engineering team and purchasing team to confirm the price again for each part, and then send you the final offer.
• 📗 Sounds good.
• 📕 Could you please leave the sample here?
• 📗 Sorry, I only have one piece on hand. But I will send you the sample to your factory when I get back to my office.
• 📕 Sounds good! Thank you very much.

预约见面时间

• 📕 Cindy
• 📗 Christina

Dialogue

• 📕 Hello, Christina!
• 📗 Hi, I'd like to get in touch / check with you about my business trip. / I happen to be / would be in the area and I would also like to see your company. I think I'm going to visit some suppliers in Shanghai and Zhejiang for a week. Is it possible to visit your company then?
• 📕 Sure / Of course. You are (of course) more than welcome to. Please feel free to drop by, and I'm sure you'll find a lot of interesting items in our big showroom.
• 📗 Sounds great! I'm leaving for Shanghai tonight and will visit 2 suppliers tomorrow. I'll have some time the day after tomorrow.
• 📕 OK, We could arrange the pick-up. Where will you stay in Shanghai? Would you like us to book a hotel for you?
• 📗 No, thanks. I have already booked a deluxe room at the Peninsula Hotel. Have you heard of it? / Are you familiar with this location?
• 📕 Yes, I have heard of it. It's a very nice hotel.
• 📗 It's in (the) downtown (area), correct?
• 📕 Yes, it's in downtown, near the Shanghai Bund area.
• 📗 How far is it to your company?
• 📕 Roughly an hour's drive.
• 📗 OK. I will call you back tomorrow to confirm. / I will call you tomorrow for final confirmation.

随客户拜访工厂

接机

• 📕 Cindy
• 📗 Nicole

Dialogue

• 📕 Hi, Nicole. This is Cindy speaking. Have you arrived in Hong Kong?
• 📗 Hi, Cindy. Yes, I have. I'm in the hotel right now, and I'm gonna take a shower and get something to eat.
• 📕 How are you feeling?
• 📗 Well, I feel so drained / I feel like exhausted after the long flight from Frankfurt to Hong Kong. / I've got a jet lag. / I'm really tired because of the jet lag. And the traffic here is terrible!
• 📕 Don't worry. You will be in Shanghai tomorrow, and everything will be OK then. I'd like to confirm your flight and arrange a pick-up. You will be arriving on Dragonair Flight KA5368 at 11:15 a.m., right?
• 📗 Yes.
• 📕 So, we will pick you up in Shanghai Putong airport tomorrow morning. Take care, and see you tomorrow.
• 📗 Thanks. See you then.

在路上

• 📕 Cindy
• 📗 Nicole

Dialogue

• 📕 How was your trip? / Did you have a good trip?
• 📗 (Yep,) it was good. There was nice food on the plane.
• 📕 Good. An extra night (one more night) in Hong Kong could help you get over your jet lag. I beg you had some Cantonese food.
• 📗 Yes, I did. But the price of the hotel in Hong Kong was too expensive.
• 📕 Which hotel?
• 📗 The Upper House. Have you heard of it?
• 📕 Oh wow, that's one of the most expensive hotels in Hong Kong Central, but I guess it must be an amazing hotel.
• 📗 Yeah, it was great.
• 📕 Would you like to go to the hotel first?
• 📗 Thank you, but I'd prefer to go see your factory first.
• 📕 Yeah, that's fine. We can do that.
• 📗 How far away is it? / How long of a drive is it (from the airport to the hotel)?
• 📕 Roughly an hour (About an hour) if there is no traffic jam. (if the traffic is OK/alright.)

介绍同事

• 📕 Cindy
• 📗 Nicole
• 🏭 Michael: Factory Director (厂长)
• 🧭 Mr. Zhang: Gneral Nanager (总经理)

Dialogue

• 📕 OK, here we are!
• 📗 This is an impressive operation you have here. / This looks like a (very) up-to-date modern factory.
• 📕 Thank you! This way, please. Nicole (niˈkoʊl), this is Michael, our factory director.
• 📗 Hi, My name is Nicole Fisher (first name + last name) of ABC company.
• 🏭 Hi, (I'm) Michael Smith. Nice to meet you!
• 📗 Nice to meet you, too!
• 📕 And this is Chris, our marketing director.
• 🗺️ Hi, Nicole.
• 📗 Hi, Chris!
• 📕 And this is Amy, my assistant. And … ah … here comes Mr. Zhang, our general manager.
• 🧭 Welcome to our factory! (Sorry I'm a bit late.)
• 📗 Oh, not at all. My name is Nicole Fisher. Nice to meet you.
• 🧭 Nice to meet you.
• 📗 I was just telling Cindy that your factory looks very impressive / modern / up-to-date. This looks like an excellent working environment.

参观

• 📕 Cindy
• 📗 Nicole
• 🏭 Michael: Factory Director (厂长)
• 🧭 Mr. Zhang: Gneral Manager (总经理)

Dialogue

• 🧭 Now if you'll excuse me, I have an urgent matter to attend to. Cindy will show you around the facility.
• 📗 Nice meeting you.
• 📕 This is our production facility which has 10 injection machines (注塑机) and 2 blowing machines as you can see the workers are assembling the plastic parts. These machines have been recently installed.
• 📗 Which brand is your injection machinery?
• 📕 Sorry, I'm not sure. Michael, do you know?
• 🏭 It's LUST. We imported them from Germany. Have you heard of it before?
• 📗 Yes, I'm familiar with it / this brand. Well, how many workers are there / do you have in your factory?
• 🏭 Roughly 300. 50 in production, 120 in assembling, 60 in packaging, and the rest work in quality control, material purchasing, and office work / internal affairs.
• 📗 I see.
• 🏭 Now let's go upstairs to see our assembling and packaging facilities.
• 📗 Sure.

交流

• 📕 Cindy
• 📗 Nicole

Dialogue

• 📕 What do you think?
• 📗 Ah, this is an impressive facility. / Your facility looks very modern / up-to-day / impressive.
• 📕 Thank you!
• 📗 Now I'd like to know more about your company. / I have a question about your company. I saw some items in your warehouse, with a shipping mark for METRO.
• 📕 Yeah.
• 📗 Are these / your products shipped direct or through importers.
• 📕 Pardon me?
• 📗 I mean, do you cooperate with METRO Germany directly? Or do you get orders from other trading companies?
• 📕 Oh, we do business with the METRO Hong Kong office directly. Then the goods are shipped to Hamburg or Bremerhaven in Germany. METRO HK is their purchasing center in the Asia Pacific region.
• 📗 I see. Could you (please) show me the items (that) you supplied to them?
• 📕 I can show you several open-design products / I can only show you open-design products; the other products are their private designs, which we have to keep confidential.
• 📗 No problem. Thank you!

约定

• 📕 Cindy
• 📗 Nicole

Dialogue

• 📕 Do you have any plans tomorrow? Any other suppliers?
• 📗 Yeah, the one in Qingpu District in Shanghai.
• 📕 OK, would you like us to arrange the pick-up for you?
• 📗 No, thanks. They will take care of it. But I could use some other help. Could you take me to the airport the day after tomorrow?
• 📕 Sure. When's your flight?
• 📗 Let me see. Er… 01:05 p.m. from Shanghai Pudong Airport.
• 📕 OK. When do you plan to start from the hotel? Does 10 a.m. sound good to you? It takes us about an hour‘s drive to get to the airport.
• 📗 Since you're more familiar with the area, I'll leave it up to you. (全交给你了 / 拜托你了)
• 📕 Sure. I will wait for you at 9:30 a.m. in the lobby, and please arrange the checkout earlier.
• 📗 Sounds good！

送行

• 📕 Cindy
• 📗 Nicole

Dialogue

• 📗 Thanks for your time today, Cindy. / Thanks for showing me around.
• 📕 It's my pleasure. Thank you for your visit. / We've appreciated your visit. Thank you for giving us the opportunity to work together. / We look forward to serving / having you as a customer. / We look forward to having your business soon.
• 📗 Excellent. You'll be hearing from us shortly.
• 📕 Is this your first time in Shanghai?
• 📗 Nope. I've been here a couple of times in the past seven years.
• 📕 Were these also business trips, or were you traveling?
• 📗 Oh, these were business trips, just for visiting suppliers, placing orders, negotiating price, problem-solving, and other things like that.
• 📕 Sounds busy.
• 📗 Yep, it was.
• 📕 Well, I've heard the market in Europe is not doing well / in a slump.
• 📗 Yes, that's true, especially the southern European countries, like Greece, Spain, Portugal ,and Italy, where there are high unemployment and recession.
• 📕 What about Germany?
• 📗 Germany is doing OK, but only OK.
• 📕 Well, have a safe flight back!
• 📗 Thank you!

样品间自由玩转

介绍公司

• 📕 Cindy
• 📗 Fernando

Dialogue

• 📕 OK， Mr. Fernando. Let me give you a brief introduction of our company.
• 📗 OK.
• 📕 Our company was established in 1988, so we have roughly 25 years’ experience in the lighting field. Originally, we only had a small factory with 20 people, with sales turnover (营业额) of only 13,000 USD. However, over the past 25 years, we have expanded rapidly. Now we have 300 workers in our own factory and 50 staff belonging to several teams in our trading company.
• 📗 I see. / Mmm hmm.
• 📕 And our business is still growing. The sales turnover last year was 10 billion US dollars for our solar lights and other lighting items.
• 📗 Impressive.
• 📕 Our products have been sold worldwide. Our primary markets are in the US, Germany, Canada, and Japan.
• 📗 What is / How about the percentage for your European market?
• 📕 Roughly 65% from Europe, 15% from the U.S., and he rest from other countries or regions.
• 📗 So, out of your existing orders from Europe what percentage comes from Italy?
• 📕 Honestly, we have no customer directly from Italy. But we do sell a lot of items to importers in Holland and Belgium, and maybe you could find our articles in the retail shops in Italy.
• 📗 In that case, maybe I’ll be your first client in Italy.
• 📕 We definitely hope so. And this is the chart for our turnover growth and current market share. The next page is the list for our testing certificates and reports, so you can get a rough idea.

边走边谈

• 📕 This is our newly developed product for the European market.
• 📗 Who is the target? / Which country is the target?
• 📕 We don’t know yet. We plan to promote this item in the Canton Fair next spring.
• 📗 What’s the price? How about the price?
• 📕 It’ll be based on quantity. If you could place one 20-foot container, the unit price could be 3.74 USD.
• 📗 How many pieces could be filled in the whole container?
• 📕 Roughly 8,000.
• 📗 Oh, that’s in excess of our needs. We would like to take in 500 to 1,000 pieces for trial.
• 📕 OK. But I think we would have to discuss the price later.
• 📗 Sure. What about this one?
• 📕 Ah, we sold this model to Aldi for one million pieces last year.
• 📗 Wow. So you have very competitive pricing on this one, right?
• 📕 Yes, we do. But I have to know your quantity before giving you a final offer.
• 📗 One last question. Could you please take this one and the previous one to the boardroom table? We could go over them one by one some time later.
• 📕 Don’t worry. Just lay them aside on the floor. And we’ll collect them for your confirmation later.
• 📗 OK. Let’s go ahead.
• 📕 And this shelf includes our promotional items to the U.S.. All of them are packed by double blister with Ni-Cad battery.
• 📗 What else do you have?
• 📕 And here are our one-dollar lights, with display box packaging.
• 📗 Can they display any color?
• 📕 Certainly. Would you like to leave one sample for it on the floor as well?
• 📗 Sure.

整理客户选中的样品

• 📕 Here they are. The 6 items you just selected. Are these the right ones?
• 📗 Correct.
• 📕 OK. Let's discuss the first one, our new model RJK -23366. The unit price is 3.74 USD per piece for one 20' FCL (一个小柜). If you place 500 to 1000 pcs as trial order, we have to charge you an extra 200 USD as handling fee (操作费).
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如何写一封能收到回复的开发信？

方法

内容

这封邮件对客户有什么帮助？这是一个值得深思的问题。

• Background research 的时间要充足，才能打动高质量的潜在客户。
• 放弃模板，例如 To whom it may concern（敬启者）；对邮件进行私人订制。
• 第一封开发信，不是以卖东西为目的。真诚些，摒弃虚头巴脑的话术，用专业知识展示对客户的价值并建立联系。

切入点

• 从哪里得到客户的信息
• 我是谁，来自哪个公司
• 公司是做什么产品的（针对客人用得上的产品）
• 产品参数
• 产品的优势：专利、证书或者畅销的市场
• 合作过的大客户：供货能力和质量以及信誉上没问题
• 设计开发能力：能够满足他们的需求
• 诉求处理速度：表明合作有效率
• 交货时间以及付款方式
• 新客户的优惠以及能够给予哪些支持

行文

拼写

出现错别字，是不能容忍的，让收件人看到你的细心。

• 注意专有名词的写法，发送之前检查一遍错别字和语法。
• 使用 英文标点符号，并在后面空一格（括号首尾空一格）。

简单

客户「扫描」邮件的时间只有几秒钟，用通俗的英文（plain English）帮助客户聚焦你要传达的内容。不要「秀英文」，Keep it short & simple. 因为收件人的母语不一定是英语。

We supply tomatoes for MyLife Inc. with high quality and competitive price. Hope to cooperate with you! （句子简单，但内容空泛）

还有，一封邮件一个主题内容。说不完的话，在末尾留个尾巴，不让下一封邮件无话可说，或没话找话说。

排版

• 不用衬线体（sans-serif），多用非衬线体，例如 Arial。
• 不要花花绿绿的颜色，只留黑色（加粗），灰色（正文）和品牌色。
• 用 CAPITAL（大写）或加粗显示需要强调的信息，例如你的产品。
  LARGEST BUYER of Smartphone
• 使用列表（Ordered List or Unordered List）陈述 3 到 6 个 USP（Unique Selling Point）
  • TWO SWAROVSKI LICENCES.
  • Jewelleries made with Swarovski crystals, sterling silver 925, zirconia and pearl.
  • More than 120 new arrivals monthly, as well as 15,000 available designs.
  • NO nickle, lead and cadmium (REACH No. 1907/2006)

参考来源：如何从外观上写一封漂亮的开发信和邮件 by Master 蔡浩

语气

根据客户的语言风格调整自己的内容，客户喜欢寒暄就跟着问候，喜欢单刀直入就要言简意赅。

语气委婉

Could you please help to give me a reply today?

多用被动语态

被动语态：既定的事实和一些已经达成的决定。突出特点，表现专业性。
✔️ Samples will be sent to you tomorrow.

主动语态：释放情感，展示温度，比如说写延期邮件的时候，用主动语态才更能体现出你的歉意和真诚。
❌ We'll send you the samples tomorrow.

其他

• 用公司的企业邮箱或国外邮箱（Outlook、Gmail……）。

• 发邮件的时间选在客户当地的上班时间（借助定时发送功能）。

• 第一次联系客人的时候尽量使用纯文本格式，不要出现图片、链接和附件（防 Spam）。

• 工作邮件少用 I、my、me，多用 we、us。

主题

假设

• TingTrade Inc. 我的公司，卖番茄（Tomato）的。
• MyLife Inc. 我的（My）老客户，美国第二大番茄零售商。
• NewLife Inc. 潜在的新（New）客户。

通用模板

NewLife Inc. / MyLife Inc. Vendor - Tomato / TingTrade Inc

• NewLife Inc. 提及潜在客户的公司名，表示这不是群发邮件。
• MyLife Inc. Vendor - Tomato 表明我们是美国第二大番茄零售商的供应商。
• TingTrade Inc 表明发件人是谁。

随着内容更换

去掉多余的 Re。

1. Re: School Bag Offer - 20170314
2. Re: Sale Note for School Bag + 合同号
3. Re: School Bag - ready for shipment.

其他 Subject

• 到客户网站上找素材
  假设网站标语 / 核心价值 / 总裁致辞是 Secure Your Daily Work。Subject 可以是: Secure Your Daily Work, can we involve?

• 以客户利益为目标，越具体越好
  NewLife Inc. - Economy safety products get revenue 20% up - TingTrade Inc.

• 以主打产品为标题，一目了然
  Purchasing - Featured products / Safetyvests - TingTrade Inc.
  Hot-Selling Jewelry from VIP Customer of SWAROVSKI

• 以市场信息为标题
  TingTrade Inc.: Nonwoven material rise in April

• 直接表明意图
  How could we be your possible vendor - TingTrade Inc.

正文

Salutation

• Hi Tim,
• Dear Tim,

Greetings

• Good day.
  Nice day.
• Greetings.
  Warm Greetings.
• How is going?
  Hope you are doing well.
  Hope you are good.
  Hope all fine with you.
  I trust all is well.
  Trust you are well.
• It is nice to write to you.
• Thanks for your reply.

• Kindly bear with us.
• Sorry to miss your email.
• Got your email with thanks.
• I will revert as soon as I reach my office.
• Currently I'm at the fair. Will get back to you by tomorrow.

Body

• This is Tim from *** China.
  除非公司是行内巨头，不然你的名字比你公司名字更重要。

• We're glad to hear that you're on the market for...
  Glad to hear that you're on the market for outdoor gear. We specialize in this field for several years.

• Here are details:

• Below you will find more Info and details that we need from you.

• To quote better, would you please give me details:
  Could you please send me the quotation with the details as below:
  We have a few questions and will appreciate your help:

Remarks

• Price will be adjusted when exchange rate fluctuates more than 3% (based on USD:RMB = 1:6.85).
• Validity for this offer is one week. （慎用，万一客户度假回家，报价可能已经过期了。）

Attachment

记得修改附件的名字，与正文所述一致。

• Attached is ***.

• I’ve attached *** with…

• Please have / take a look at the attached ***.

• The *** you asked for is attached.

• Please refer to the attached *** for more details.

• The attached *** includes…

• Let me know if you have any questions about the attachment.

• Relevant information is in the attached file.

• When you review the attached ***, you will see…

  • Please check the attached catalog and let me know what products meet your interest.

Ending

使用号召性用语（Call To Action）结尾，客户阅读到最后一句话时，明确知道自己要干什么。

• REPLY to get catalog and free samples!
• FREE SAMPLES will be sent for your evaluation!
• More photos and information can be updated upon receipt of your reply.
• Please copy and paste the questions and answers back to me.
• Thank you for choosing us. I would be glad to answer any questions.
• Any inquiry or requirements will get our prompt attention.
• Please further advise.
  Please let us know if you would like to take the matter further.
• I value your feedback, so let me know what you think.
  Let me know if you have any questions or suggestions.
• Waiting for your details.
  Looking forward to hearing from you
  Looking forward to your response
  Hope to get your updates soon.
  Please keep us updated.
  Kindly give us your ideas, please.
  Will appreciate your quick response.
  Any feedback will be much appreciated.
  Always happy to hear from you.

注意：

• 少用 Please："Please..." 是祈使句，带着命令的口气。我有求于你，你这么做就能够让我高兴。

Closing

• It was a pleasure doing business with you.
• All the best,
• Best Regards,
  Kind regards,
  Regard with thanks,
• Thank you for taking the time,
  Thank you for your valuable time.
  Thank you in advance for your time,
  Thanks in advance and have a nice day,
• Many thanks,
  Many thanks and look forward to hearing from you,
• Thanks and best regards,
• I really appreciate your support!
• Sincerely,
  Yours sincerely,
• Cheers,

Signature

Tim- email: tim@tingtalk.me- WhatsApp: +86 156 1024 1024- ……

模板

尽可能少用模板，以下仅作为展示。

汪晟

Hi John,
My name is Mike, sales manager at ABC Company based in Hangzhou, China.We specialize in manufacturing XXX.

I‘ve been following your company for some time now. And would like to discuss the possibility of xxx.

Don't want to bore you with too much detail here. Relevant information is in the attached file.

I know you are busy, so please allow me to get straight to the point.
I want to pitch you our product with XXXXX. After researching your product line for like 40 minutes, I believe we can definitely make you more money.
Here is a sneak peek of my plan (see, I don't want to waste your time.)

Let's keep the ball rolling if you are interested.
Thank you for your time.

Hi John,
My name is Mike, sales manager at ABC Company.
We are going to hit hard in the US market this year with our newly released product line xxx. I've done my research. You are exactly the type of local partner we are looking to work with.
Will you have 6 minutes for me next week for a quick call?
Talk soon.

Dear Tim,

Please allow me to introduce myself. My Name is *** and I manage the sales department here at *** company.

Thank you for taking the time to review our products. Are there any in particular that you are interested in?

Attached is our latest brochure and price list. I would recommend you take a look at *** and ***, both are very unique and in high demand.

Any feedback you can give would be greatly appreciated.

Let me know if you require samples.

Many thanks,

Jadon

Subject Hot-Selling Jewelry from VIP Customer of SWAROVSKI

Dear xxx Jewelry,

Glad to know you’re co-branding partner with Swarovski, and have a large quantity of stock!

As the LARGEST BUYER of Swarovski crystals (Dongguan 2014), we produce fashion jewelries since 1999, with competitive price.

• TWO SWAROVSKI LICENCES.
• Jewelleries made with Swarovski crystals, sterling silver 925, zirconia and pearl.
• More than 120 new arrivals monthly, as well as 15,000 available designs.
• NO nickle, lead and cadmium (REACH No. 1907/2006)

REPLY to get E-catalog and FOC samples!

Thank you,
Master

Dear Christian,

Thanks for your reply.

This is Master from xxx Jewellery (LARGEST BUYER of Swarovski Crystals 2014 Dongguan).

We have full confidence in supporting you to develop your new customers. We proudly make fashion jewellery since 1999 and 100,00+ existing designs.

To quote better, would you please give me details:

• Target market
• Retail price range
• Prefer plating color

Waiting for your details.

Best regards,
Master

Hi Tim,

I know you are busy, so I’ll just cut my bullshit and get straight to the point.

Find happy, find boloparty here, exporting creative and fantastic *** product to make you different in 30 mins.

Call me, let’s talk details.

Jadon

Hi Tim,

I know you are busy, so please allow me get straight to the point.

I want to pitch you with our product ***. After researching your product line for like 40 minutes, I believe we can definitely make you more money.

Here is a sneak peek of my plan (see, I don’t want to waste your time.)

Let's keep the ball rolling if you are interested.

Thank you for your time.

Jadon

索菲

以下表达来自 索菲外贸笔记的博客，内容经过删改。

Hi Jadon,

Tim from *** China. Hope this email finds you well.

Consolidating your purchases from China has never been easier, we have completed numerous projects in Europe and you may even know some of the brands we've worked with.

There are a wide range of variety of *** can be offered for your budget. What will the sound of your brand be? Find me on WhatsApp: +86 *** **** **** and let's discuss more.

Best regards,

Tim

Hi Jadon,

Tim again. Last time I mentioned we can offer the ***.

Trust you're very busy, but I've been wanting to have a quick chat about bringing *** presentation to you.

If 10 minutes of your time isn't too much to ask, then maybe we could jump on a quick call to discuss this?

Best regards,

Tim

Hi Jadon,

Based upon your *** you're a big fan of ***, inspiring me to reach out to you again.

You know we have been also authorized to produce some *** for ***.

Please see attached the photos for your reference.

Best regards,

Tim

Hi Jadon,

Good day.

I'd like to share you with the inspection report for 20 kinds of *** shipped recently.

Thank you for taking the time to read my email. Really hope we cross paths in future.

Best regards,

Tim

Hi Jadon,

Thanks for your feedback.

Many of our current customers have used different suppliers in the past. Despite how much I really want your business, I'm sincerely happy for you & your company and how your vendors have performed.

When struggling to overcome delivery, prices etc challenges, please come to us for a quote or solution. You can always depend on our quality service.

I will keep updating you our new arrival of *** if it will not bother you.

Best regards,

Tim

I'm happy that you have a good relationship with your current vendor already. Does they bring you 100% the results you are expecting or are there still areas where value can be added?

At this point, I'm not asking you to rip anything out. We'd just like the opportunity to show you how we're different and how we've provided additional value to our clients. I can present you some case we've done for our other clients.

Have they ever let you down? Are you looking for a more reliable supplier you can have confidence in. If possible, we can schedule a follow up call

It sounds like things are pretty good. Is there anything that you think could or should be better?

Thanks for your information. We'd like to be your backup if you don't mind. Any inquiry or requirements, you can get the prompt attention from us.

毅冰

BD Email 2.0

Subject: Re: Trader Joe's - promotional ceramic mugs - TingTrading

Hi Tim,

Glad to hear that you are in the market for ceramic mugs.

This is Jadon from TingTrading in China. We mainly export these items to the US market and have full experience in OEM for heavy branded customers like Pepsi, Costa, and Heineken.

Free samples with a catalog could be provided on request.

Thanks and best regards,
Jadon

BD Email 3.0

Brief Introduction

• Subject: Re: Trader Joe's - promotional ceramic mugs - TingTrading
• Subject: Catalog for ceramic mugs
• Subject: Offer sheet in detail - TingTrading
• Subject: Testing reports for FDA approval & Prop 65
• Subject: Re: Photos for showroom & hot-selling items
• Subject: Packaging info to reduce the unit cost
• Subject: Factory audit report by Intertek
• Subject: Updated quote recap for a new selection of Fall 2019

BD Email 4.0：Blade mail

使用 Blade Mail 解决以下痛点：

• 太多无关的废话
• 主题毫无亮点，或过于推销化
• 过于正式的行文
• 一眼看过去，无法抓住核心内容
• 通篇错误单词、错误句型、错误时态、错误语法
• 内容又臭又长
• 过多的缩写
• 缺乏定制化的群发邮件
• 没有具体的收件人
• 细节把控不够，邮件过于粗糙

开场白

• 把精心准备的信息放在附件里，然后吸引客户打开附件。
• 第一封邮件加附件可能被 Spam，可以故意忘记。客户也许会反问：「附件在哪呢？」，这个时候客户就上钩了。

Subject: Offer recap (报价综述)

Hi Tim,

Offer sheet attached.

Jadon

Subject: Sample photos

Hi Tim,

FYI.

Jadon

FYI = For Your Information

Subject: Project updated

Hi Tim,

Please check the attachment.

Thanks,
Jadon

Group Mail

Get in Touch with Brief Introduction

• 简短。
• 展现相关性，第一时间吸引客户眼球。

May we take 1 minute from your busy schedule to talk about the way of business growth in ***?

Regarding your company portfolio, we could see big potential with ***, as below:

1. More profitable option in the *** segment to fulfill different market demands along with ***'s current vendor. （用产品做例证,并阐述自身优势）
2. The one-stop solution of *** under the same brand image and relevant portfolio/customer base for wider market coverage as well as better sales promotion

Would you please check and let us know if any interest to know more details about our company, products, and prices?

Core Competence and Value Delivery

• 研究目标市场。
• 研究目标客户产品线/品牌线/市场和需求痛点。
• 根据客户情况针对性展示你能提供的优势和价值，不必过多，以免过于分散难以聚焦。
• 提供具体化信息佐证你的描述。

We studied your portfolio carefully and here our proposal to help *** grow sales together.

• *** Current Brands: ***
• Main Items in ***'s sales Channel: ***

Pain-points:

• The market trend is more tending to a high level with the latest generation.
• There is a certain lack of competition in the gaming segment for ***, it's difficult to build a reputation and full market range without a competitive solution in the high end

What Benefits to Add with ***?

• More margin gap for *** in the mainstream segment, items from *** to ***.
• More priority and advantage in high end, e.g. *** series to help *** enhance market competitiveness in high end
• Equal product quality in a similar rank to ***, as attached test report.

Would you mind checking the possibility and discuss more potential together?

Customized Business Proposal According to Customer’s Profile

• 行业竞争格局
• 市场特性
• 客户目前供应商/品牌状况及可优化空间
• 目标市场定位
• 品牌定位及与客户公司/市场匹配度
• 与现有供应商/市场竞争者对比及能带给客户的直观利益

As can see, *** covers *** market widely with *** for the tier 1/2 market. There are chances for *** to compete tier 2/3 market and reach the wider customer base for ***.

*** Positioning with ***

• Targeting in tier 2 market and cost-effective segment along with your current brands.
• More profitable options as a supplement to fulfill middle low budget groups and increase sales revenue as well as enhance market competitiveness.

More Value Add to ***

• ***'s package of *** will be quite cost-saving and quality-reliable for *** assembly line.
• One-stop distribution of relevant products under the same brand image and similar customer group as a bundle package

Company Profile Sharing

在引起客户兴趣后，适当提供专业的 PPT 供客户更全面了解公司情况和发展。

Product Highlights

• 产品特性
• 产品参数对比
• 产品测评
• 产品测试报告

Customized Product Solution

分析客户网站列出的产品/型号，选出相对有优势的做推荐/对比分析，及适当抛出有吸引力的价格做诱饵。

列举具体型号，做直观对比分析：

• 采购价格成本对比分析
• 经销商价格对比分析
• 零售价格对比分析

Case Study/Project Experience

相关市场的大客户背书/项目经验/案例分析/业绩回报分享，以及我们怎么做到的，进一步增强客户信心。

Brand Positioning & Market Share Reference

植入关于公司品牌信息与价值：

• 品牌定位与匹配度
• 品牌历史与发展
• 市场占有率，尤其突出相关市场的合作情况
• 利用一切能利用的资源- 尤其线上可直接展示与分享的资源
• Trade Reference 如有必要

Marketing Construction/ Development Plan

• 销售策略制定
• 营销计划制定
• Call to action – 需要客户协助的行动

Market Analysis

价值信息传递

• Market Trend
• Market Feature
• Market Potential & Analysis
• Market Segments & Main Players
• Market Share of Brands
• Target Customer & Sales Channel
• Market Pain-points
• Company Strength and Solution to Market
• Hot Selling Items

来源：Ms奥特曼

未完待续……

Google Ads，原名 Google AdWords，是 Google 公司主要的广告服务产品，也是 Google 的主要收入来源，发布于 2000 年 10 月 23 日。by 维基百科

前言

适合投放 Google Ads 的独立站

• Google Ads 渠道优先级高
• 能展示实力，包装得高大上
• 发询盘的体验好
  • Name
  • Email Address
  • Talk About Your Needs
• 回询盘的速度快

关键词调研

哪里找

• Google 搜索下拉联想词
• Google Ads 的关键字规划师
  • 用大词去搜
  • 英语
  • 所有位置
  • 寻找新关键字 - 输入同行网址（仅此网页）反查关键词
• AnswerThePublic
• KWFinder
• B2B 平台：alibaba.com
• LinkedIn
• 竞争对手的网站：Google 搜索 关键词 -site:alibaba.com -site:made-in-china

如何在 关键字规划师 确认搜索量的具体数值

• 获取搜索量和预测数据
• 输入关键词
• 搜索网络：Google
• 时间：下个月
• 最高每次点击费用：最高

关键词定价

• 不同地区，不同出价
• 按匹配类型出价
  • 词组匹配：建议价格的 50% ~ 60%
  • 完全匹配：建议价格的 80% ~ 90%
  • 广泛匹配：建议价格的 20% ~ 30%
• 按设备类型出价
  • 单独投放：复制 PC 端的关键词到移动端
  • 建议价格：PC 端的 60%

搭建独立站

搭建步骤

• 策划：画出每个页面的草图
• 筹备：域名、空间、设计师、程序员……
• 素材：文案、图片、视频……
• 建站
• 调试
• 上线：开始投放广告

如何找设计师和程序员

• 国内可以在淘宝找做过外贸网站的工作室，记得看看 Ta 们的作品。

• 国外渠道的自由职业平台

  • 价格较高：Upwork
    • 新手按照项目付费，不要时薪付费。
    • 在大项目（5 万美金）合作之前，用小项目（50 美金的 Small Project）试水。
  • 价格较低：Fiverr

• Google 搜索：website building service

基本页面

• Homepage 首页
• About Us 介绍
• Products 产品
• Single Product 产品详情（For Google Ads）
• Blog / News / Knowledge 博客
• Single Post 博客详情（For SEO）
• Contact Us 联系

重视产品详情页

• 大标题：匹配 Ads 和 SEO
• 副标题：辅助介绍
• 产品主图
• 产品详细介绍
• 客户的文字评价
• 利于填写询盘的表单
• 让人感兴趣的促销文案：Free Sample / Discount
• 与众不同的产品特点（Feature）
• 与你合作的好处（Benefit）
• Call To Action

优化建议

• 优化移动端（响应式设计）： 移动设备适合性测试
• 提高网站打开速度（3 秒钟之内）
  • 测试工具一：PageSpeed Insights
  • 测试工具二：GTmetrix（PageSpeed Score + YSlow Score ＞ 180%）
• 重视文案，避免 Chinglish：Fluent.Express
• 添加社交链接（Find Us On）
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

制作广告

开户（Account）

• 网站语言切换成 简体中文
• 预算：最低
• 币种：人民币（可开发票，含 6% 的增值税）。
  • 请注意，您帐号的币种是在创建帐号时设置的，之后无法更改。
• 结算国家/地区：中国
• 账号类型：注意只有公司才能开发票（税点 ≈ 6%）
• 付款选项：人工付款
• 开户完成后，删除刚刚创建的广告系列

架构层级

• 1 个广告账户包含 25 个广告系列
• 1 个广告系列包含 100 个广告组
• 1 个广告组包含若干广告

广告系列（Ad Campaigns）

可以按照地区划分广告系列。

常规设置

• 目标：潜在客户

• 广告系列类型：搜索

• 何种方式达成目标：网站访问次数

• 广告系列名称：编号-搜索类型-产品-地区（01-Search-Tomatoes-USA）

• 投放网络

  • 勾选：包含 Google 搜索网络合作伙伴
  • 新手不勾选：包含 Google 展示广告网络

定位和受众群体

• 定位：搜索您指定的地理位置的用户
• 排除：搜索您指定的地理位置的用户
• 受众群体：针对 B2C 广告商

预算和出价

• 前期（至少 2 个月）选择自动出价策略积累数据：尽可能争取更多点击次数
• 后期人工出价策略：每次点击费用人工出价（新手），并勾选 借助智能点击付费获得更多转化
• 广告投放时间
  • 日期：星期一到星期五（B2B 选择工作日）
  • 时间
    • 您设置的广告投放时间以您帐号的时区为准
    • 如果您希望广告在一天的末尾开始投放，并在第二天持续投放一段时间，则应为每一天创建一个广 告投放时间。举例来说，如果您使用 12 小时制，要在周一晚上 11:00 点至周二上午 7:00 点之间投放广告，那么周一的广告投放时间应为晚上 11:00 点至午夜 12:00，周二的广告投放时间应为午夜 12:00 点至上午 7:00 点
• 广告轮播
  • 优化：优先展示效果最佳的广告（新手）
  • 不优化：无限期轮播广告（老手）

广告附加信息（B2B）

• 附加链接

• 附加宣传信息

• 附加结构化摘要信息

广告组（Ad Groups）

Tips

• SKAG：Single Keyword Ad Group（一个广告组只投一个关键词）

• 每个广告组至少有 3 条附加信息。

• 广告组类型：标准

• 广告组名称（用于区分不同的关键词）：序号-关键词-落地页

• 默认出价

关键词匹配类型

• 广泛匹配（中后期）
• 广泛修饰符
  • +black phone case：必须出现 black 才会触发广告
  • +tomatoes + factories - potatoes
  • 适用于中后期
  • 只能用于广泛匹配类型
  • 可以使用 Google Ads Editor 批量修改关键词
• 词组匹配：出低价，添加否定搜索词（至广告系列）
  • 如果用户在您关键字的中间插入了其他字词，您的广告就不会展示
  • 示例关键字："女帽" - 性价比
  • 示例搜索：蓝色女帽、买女帽、促销女帽
• 完全匹配
  • [keywords]
  • 出高价，选择精确的长尾关键词，抢占前排

广告（Ads）

建议每个广告组制作至少三个广告，广告应与关键字的主题密切相关。

标题和描述

• 使用点击率最高的单词
  • You：Provide You OEM Services
  • Your
  • Free：Free Sampling in 7 Days、Free Samples Available
  • Now：立即购买、
  • Get：Get A Free Quote Now!
  • Online：立即在线获取报价
  • Our
  • Save
  • Best
  • Shipping：B2C
• 使用 Push 性的单词
  • Get
  • Buy
  • Try
  • Discover
• 不要写消极负面的文案
  • 不使用我们产品，就会 Waist Your Time。
• 用对标点符号
  • 句末感叹号：只允许写一个
  • 逗号
  • 问号
  • 百分比
  • 美元

最终到达网址

• 链接到产品页面

显示路径

• 不会跳转

投放策略

时期

• 前期：烧一烧，收集数据，喂饱机器人

• 中期：把钱花在刀刃上

• 后期：放手烧，但凡赚钱的词都力争第一；投放再营销广告

• B2B：以高价高精度流量作为开端

• B2C：低价流量开端，再根据数据做调整

• 提前 24 小时充值

投放 Remarketing（再营销）广告

好处

• 持续影响客户决策
• 投资回报率高：因为广告是定向投放至目标人群

操作

• 工具与设置 - 受众群体管理器 - 受众群体来源 - Google Ads 代码
• 数据源：仅收集一般性网站访问数据，以向您的网站访问者展示广告。
• 使用 Google 跟踪代码管理器 - 复制转化 ID
• 打开跟踪代码管理器 - 代码 - 新建
  • 代码类型：Google Ads 再营销
  • 触发条件：All Pages
• 保存 - 提交 - 等待收集到 1000 个潜在客户

投放后

• 搜索量较低：不能投放广告，请改变匹配类型或删除
• 由于质量得分很低而很少展示：展示几率低，请优化质量得分
  • 广告相关性
    • 目标：平均值或高于平均值
    • 做法：修改广告创意
  • 着陆页体验
    • 目标：平均值或高于平均值
    • 做法：检查网址
• 出价低于首页出价估算值：排名不稳定

其他

转化

• 依次选择：工具与设置 - 衡量 - 转发
• 转化类型：网站
• 选择要跟踪的操作：购买
• 价值：不为此转化操作指定价值（无法衡量一单的利润）
• 统计方式：每一次
• 使用 Google 跟踪代码管理器：tagmanager.google.com
  • 创建账号
  • 触发器 - 新建 - 触发器类型：表单提交
  • 代码 - 新建 - 代码类型： Google Ads 转化跟踪
    • 转化 ID
    • 转化标签
  • 提交 - 发布

关联 Google Analytics

• 打开 Google Analytics：管理 - 创建账号 - 媒体资源 - 跟踪代码：复制跟踪 ID
• 打开 Google 跟踪代码管理器 - 变量 - 用户定义的变量 - 新建
  • 变量类型：Google Analytics（分析）设置
  • 粘贴跟踪 ID
  • 保存变量名称（全英文）
• 打开 Google 跟踪代码管理器 - 代码 - 新建
  • 代码类型：Google Analytics（分析）：Universal Analytics
  • 设置变量：刚刚创建好的变量
  • 触发条件：All Pages（网页浏览）
  • 保存代码名称（全英文）
• 提交

未读资料

Google Ads 的那些误区

从获客阶段、开发阶段、量产阶段到增长阶段。

获客阶段

如何介绍公司

• 自我介绍：你好，我是 *** 的 ***，负责 ***。
• 公司介绍：*** 来自 ***，主要生产 *** ，已有 ** 年历史。
• 核心优势：我们有自己的 ***，配合 ***、*** 和 *** 等品牌开发超过 *** 款产品。
• 重点产品：这次展会，我们的主打产品是 *** ……
• 递上名片：可以订在产品画册上。

如何展示产品

• 精准表达：我们这一季的新品有 * 个系列，共有 ** 个产品，分别是 ** 类、** 类和 ** 类。
• 对症下药：对于您的品牌，我们推荐 ** 类的 ** 型号的产品，适合打开新的增量市场，这是样品和效果图。
• 取得联系：请问您的 email 是？我们稍后把产品资料发送给你。

如何回答不懂的问题

• 即时反应：非常抱歉，我需要和技术人员确认一下这个问题。
• 取得联系：今天内给您一个详细的答复，请问您的 email 是？
• 推荐产品：您可以看看我们的其他产品（参考上文「展示产品」的表达）。

Tips

• 个人：借助云笔记软件，建立属于自己的百科全书。
• 公司：完善知识库和 FAQ（Frequently Asked Questions，常见问题）。

如何邀请客人参加展会

展前 15 天开始联系，展前 1 天确认。

Hi ***,
How are you? This is Tim from ***.
Are you going to attend the Canton Fair this year?

Last time you have been interested in our *** products. (没有也要捏造一个) We sincerely want to invite you to our booth (No. *** ). We will show you * new collections of the ***, totally *** products.

If you are not able to attend but would like to see our range of products, I can send our catalog to you as well.

Thanks,
Tim

Hi ***,

We are excited to see you again next week at 小型的内部供应商大会.

For this season. We have * new collections and the *** is the key element.

I am wondering if you are available on Sep. 29th night for a dinner with me and my boss who is the first time to visit *** and want to thank you for your great support as always.

Looking forward to seeing you real quick next week.
Tim

如何在展会上接待客户

• 前台：有经验的业务员筛选客户，挡在门外还是进一步洽谈
• 洽谈区：业务经理「啃」下大客户

如何在展会上找大客户

• 咖啡厅
• 酒店
• 展位上

如何在展会后跟进客户

重点客户

• 交谈结束后，几分钟内内写下需要跟进的内容
• 记住客户的国际快递账号，方便寄样
• 持续跟进，不要气馁

小客户

• 小鱼有可能会长成大鱼
• 定期更新产品，并通过邮箱发送 Newsletters

开发阶段

如何制作 PPT

类型

• 演讲型：有力（Power）简洁（Point）
• 阅读型：内容详实

内容

• Who
  • 一句话介绍公司概况
  • 产品或服务（可选）
  • 成长历程（可选）
• What
  • 硬件
    • 工厂规模：一天可以生产多少成品（具体化），而不是多少吨
    • 生产机器
    • 检测设备
  • 软件
    • 员工数量
    • 服务能力
    • 标杆客户
    • 可选：企业文化、社会荣誉、上市与否、专利数量
• Why
  • 现在：带给客户的价值
  • 未来：配合客户的发展战略

其他

• 压缩 PPT 文件：Microsoft Office 和 WPS 自带的图片批量压缩功能
• 风格简约
• 颜色：黑白灰 + 品牌色
• 字体：不超过 3 种

如何约见新客户

• 提供价值：解决客户的问题，不限于产品，可能是有用的信息
• 降低成本：选定多个约见时间，降低客户的时间成本和决策成本

如何让客人信任你

• 充分准备：预演客户会提的问题；完善自己的随身百宝箱（大笔记本、笔、尺……）
• 职业信任：穿着；边谈边确认
• 专业信任：不要黄婆卖瓜，自卖自夸，可通过同事介绍你的来历

什么时候报价

• 客户未请求报价之前，越晚越好，因为在客户认可价值之前，任何价格 Ta 都不会满意

如何避免跑单

• 肯定友商
• 打预防针：低价可能意味着低质
• 及早制定工作计划：让客户「深陷」项目中，增加更换供应商的成本

报错价了怎么办

• 换人：换职位更高的经理去道歉
• 理由：因为正在出差，没有审核……

客户觉得价格高怎么办

• 很高兴跟你合作
• 同意客户价格高的观点
• 为什么价格高
  • 行业地位、经验
  • 客户背书、忠诚度高
  • 质量、交期
  • 原材料有环保检测证书
  • 社会责任

如何跟客户杀价

• 挖掘信息：贵多少，和谁比
  • Too expensive, compared to what?
  • How much higher are we?
  • What price were you expecting?
  • What makes you to say that?
• 提供低配版本，但表示不想牺牲质量
• 每个产品都会检查质量，并非抽检
• 成本分析表（虚实结合）：合理的利润，才能给客户更好的服务。
• 同意杀价，但要
  • 现在下单
  • 交期我定（拼单）
  • 提高订单数量
  • 其他合作方式是否一致

关联阅读：索菲外贸笔记 - 讨价还价

没库存怎么办

• 很抱歉，这款产品没有库存，重做需要 ** 天。
• 但是类似的产品有库存（编号 **），我们推荐 ***，因为交期稳定，价格美丽，质量上乘……
• 请告诉我你的选择。

客户不回邮件怎么办

Why

• 英文不地道：称谓、语法、标点符号后面没有空一格……
• 触发 Spam：附件过大、图片、网址……
• 客户方面
  • 更喜欢用 WhatsApp 沟通
  • 在度假
  • 催促过激，引起反感
  • 错过采购时期

How

• 换同事的 email 账号去跟进
• 询问客户遇到哪些困难，需要哪些帮助
• 打电话，但是要提前预约时间
• 报价单的有效期快过了，请客户尽快回复
• 节假期快到了，再不回复，影响交期
• 最后通牒：再不回复，将停止跟进这个项目

量产阶段

交期来不及怎么办？

Why

• 客户原因
• 工厂原因
• 不可抗力

How

• 如实告知
• 分批发货
• 每天告诉客户进度
• 提供 2 个紧急联系人

短装怎么办

• 发货前：拍照 + 拍视频
• 第三方检验
• 现场确认
• 制定 Action Plan，确保下次合作不会再犯此类错误

客户投诉质量怎么办

• 防范未然：检查做货合同是否有法律效应
• 诚恳致歉：如果是多方原因，用 We 自称
• 解释原因：文字 / 图片 / 视频……
• 解决方案：补货；在下一个订单抵扣
• Action Plan：确保下次合作不会再犯此类错误

增长阶段

• 关注大客户
• 外观创新
• 功能创新

参考资料：新创学院（公众号：fmniiasia）

要想数据好，信保订单少不了。烧 P4P 的人民币玩家，另当别论。

有问题先找官方

找小何，输入 找拍档，快速接入人工客户。

关联阅读

新手如何运营阿里巴巴国际站旺铺 - 小朱笔记

油猴脚本

搭建国际站

平台注册

信息要填写完整，特别是 管理公司信息 中填写 更多经营产品：让客户知道你的主营产品是什么。

装修主页

• 产品分类清晰
• 店招和其它 Banner：1200 × 任意高度 px
• 大海报: 1920 × 任意高度 px
• 增加多语言板块（11 种）
• 公司视频：展示工厂有多大
• 客服入口

基础知识

搜索排序规则

把关键词放在 alibaba.com 搜索，从搜索结果页找到买家偏好因素。

关键词

收集关键词

参考资料

• 到底该怎么收集阿里巴巴国际站关键词 - 小朱笔记
• 全自动收集阿里国际站关键词插件 Instant Data Scraper - 小朱笔记
• 油猴脚本：阿里巴巴国际站引流关键词批量下载 - Tuff Plus

首选来源

• 关键词指数 - 修改筛选条件
• 直通车关键词 - 修改筛选条件
• 引流关键词 - 修改筛选条件 每周一次

备选来源

• 访客详情 客户通过哪个词找到你（在 全站偏好关键词 那一栏，有打勾的放大镜标志（search-keyword），代表客户通过这个词找到你）
  • 油猴脚本：阿里巴巴国际站批量下载访客详情数据 - Tuff Plus
• 营销中心 - 外贸直通车 - 关键词工具 重点关注同行推词和行业词表
• Alibaba 搜索框联想词和搜索页底部的相关推荐
• 从 URL 收集：阿里巴巴关键词挖掘秘籍！精准关键词其实不难找 - Park

筛选关键词

• 去除不想关的关键词
• 把英文关键词翻译成中文关键词，翻译不 出来的，可能是品牌词

发布产品

发产品是为了覆盖关键词，满足卖家的要求。

参考资料

• 阿里巴巴国际站商品发布指南
• 商品信息滥发处罚规则解读
• 国际站图片质量规范

类目

• 选择精准！
• 参考同行：搜索产品，看面包屑导航栏
• 参考搜索框：在 alibaba.com 输入关键词，下方会提示类目（关键词 in 类目）
• 不要放 Other 类目
• 以关键词为导向选择类目（同一个产品，使用不同的关键词，可能类目不同）

标题

产品名称

• 营销词：Best-selling、New style laptops、2021
• 重要属性词：32GB、9.7''
• 产品中心词：Tablet PC
• 产品中心词近义词 / 变体：red laptops

• 不建议拆分核心词
• 热度高的核心关键词后置（蜘蛛从后往前抓），但在 with 和 for 前面（为了提高付费推广的评分，可去掉 with 和 for）
• 产品与类目、属性（详情页）匹配，不要欺骗客户
• （存疑）不要过长或过短：70 个字符至 100 个字符，其中一个原因是移动端只能显示 2 行
• 出现品牌名可能会扣分，但是可以放在 for 后面，例如 waterproof case for iPhone
• 如果必须加符号（/ - ( ))，请在符号前后加空格
• 同一个单词在标题中只使用一次
• 添加非行业内通用的产品型号，买家搜索热度可能不高
• 首字母大写：在 Excel 通过 =PROPER() 函数准换
• 专有名词全大写
• 检查拼写是否有错误

如何打造爆款标题

1. 选择一个产品
2. 在 数据分析 > 关键词指数 找 5 个热度高的关键词（避开 for 和 with），并把关键词和搜索指数记录在表格中
3. 在 数据分析 > 访客详情（勾选询盘或 TM咨询）找 5 个关键词（避开 for 和 with），放到 关键词指数 中，并把关键词和搜索指数记录在表格中
4. 在表格中按照搜索指数降序排列
5. 拟定标题时把搜索指数高的词放在后面

产品关键词

• 使用收集到的关键词
• 不要使用自造词、内部型号、侵权词

更多细则，见：产品关键词如何设置？

主图

• 不要盗图
• 白底
• （近似）正方形尺寸，72 dpi
  • 640 × 640 px：最低要求
  • 750 × 750 px：与详情图的宽度一致
  • 1000 × 1000 px：最大尺寸
• 添加图片守护即可，不用自己加水印
• 第一张主图是重中之重
• 认证：不加
• 放满 6 张

视频

产品功能、同行对比、破坏性试验……

• 主图视频：9 秒至 30 秒
• 详情视频：1 分钟至 3 分钟

参考资料：产品视频拍摄建议

详情页

FAB 法则

• F（Feature）：产品本身的属性
• A（Advantage)：产品优点或作用
• B（Benefit）：产品给客户带来的利益

• 价格
  • 价格合理，参考同行
  • 使用阶梯价提高产品质量分
• 不要只有图片，关键词和参数要用文字描述
• 宽度 750 px，高度 800 px（做成 750 px，就可以和主图通用了）
• 智能编辑：可创建模板，一键同步
• 自定义属性：填满 10 个；不放 MOQ（重复）；把卖点（tag）
• 关联营销：加链接
• 产品信息质量最高 4.9 分
• 产品介绍（60％）
  • 参数表格（4.9 分的必备）
  • 通过成品图、细节图、360 度图展示：材质、包装、卖点
  • 关联产品营销
• 公司介绍（40％）
  • 公司信息
  • 设计研发能力：资质证书、研发车间与流程
  • 证书（必须是自己的，不然后患无穷）
  • 生产能力：流程、质检、材料与工艺、生产线展示、生产设备清单与最大产能展示
  • 运输方式：出口能力，包装，支付，物流地域说明
  • 服务优势：售前、售后、常见问题、相关提醒
  • 客户合影
  • 合作客户
  • FAQ

直接下单品（RTS）

• Ready To Ship：直接下单产品，承接现货需求，超 4 成客户不做定制
• 作用：快速累积店铺数据，提高店铺权重
• 主图：无 logo 和无水印
• 长宽高和毛重：太夸张是不会出现 Ready To Ship 的标识
  • 按件卖：按单个产品的长宽高
  • 按批卖：按一批的长宽高
• 交货期（15 天之内一定要发货）

运费模板

入口：交易管理 - 运费模板（平台上线 + 开通信保）

普通货物

• 不能选仓到门：全球化妆品专线
• 不能选仓到门：全球普货专线（仓库在上海）
• 不能选仓到门：全球电子烟专线
• 不能选自有物流：除非你对货代渠道非常熟悉

带电货物（无 MSDS）

• 勾选仓到门：20 kg 以上 全球重货专线（HK DHL）支持弱磁产品，例如蓝牙音箱和蓝牙耳机
• 勾选仓到门：20 kg 以下 全球 3C 专线（HK DHL）支持弱磁产品，例如蓝牙音箱和蓝牙耳机

带电货物（有 MSDS）

• 勾选仓到门：全球重货专线
• 勾选仓到门：全球 3C 专线
• 勾选仓到门：无忧专线（不接带磁）：只能去美国
• 勾选仓到门：Aramex
• 勾选仓到门：其它带 香港 或 HK 字样的

其他设置

• 运费类型：阿里物流价
• 发货地邮编：不要写 518000，尽量具体
• 调价率：110 ~ 120

发货

• 发货时按照客户选择的快递承运商发货
• 超过 ￥5000 要报关
• 包裹丢失是按申报金额索赔的
• 快递承运商量体积，卖家付快递费，才会出货

知识产权

侵犯行为

• 标题
  • 出现未授权的商标
  • 被注册的技术名词：Bluetooth、EZ RJ45
• 图片
  • 产品
    • 整体上侵犯外观专利
    • 出现未授权的卡通形象商标，例如 Rick and Morty
    • 出现未授权的图案，例如 GUCCI 的 GG 重复图形
    • 电子屏幕（UI）中出现未授权的图形商标
  • 产品包装：出现未授权的商标
  • 纸箱包装：出现未授权的商标
• 详情页
  • Model Number（型号）：出现商标
  • 正文描述：出现商标

专利检索

• 中国专利：中国及多国专利审查信息查询系统
• 美国专利：美国专利商标主管机关
• 欧盟专利：
  • 外观设计（Design）
  • 专利（Patent）

店铺运营

RFQ

• 前三条：客户单独收到邮件
• 后七条一次性打包给客户
• 主动搜索 RFQ

访客营销

• 推送一些未发布产品（例如仿牌产品）
• 查看营销管理，检查客户是否已读，查看旺旺是否在线

星级提升

• 询盘 24 小时内回复
• 旺旺 1 小时内回复（cn 除外）
• RFQ 报完
• P4P 操作
• 买家评价（差评无法删除）

侵权

• 产品管理 - 全文工具搜索：Apple
• 删干净：下架也会继续扣分，要删除，回收站也要删除

其他

• 看了产品详情页才算一个访客
• 下架零效果产品（90 天到 180 天），慢慢删除，慢慢替换
• 右上角的活动中心可能有优惠券
• 产品诊断优化，剔除重复铺货：图片相同、标题相同

免费营销

阿里卖家桌面客户端如何群发消息

1. 加客户为好友并分组
2. 选择接待中心（面板）的我的好友
3. 按住键盘的 Ctrl，鼠标左键选择需要群发的好友后，右击选择 给选定的用户发送即时消息 即可批量发送消息

RFQ

核查 RFQ

• 假询盘：没有遵循英文的书写规范，例如没有在英文标点符号（.、.、?）空一格，可能中国人发布的虚假询盘。
• 短标题：如果是非产品标题（潜在客户自己写的），是一个比较好的 RFQ。
• 长标题：如果是产品标题，把标题中前 50 个字符（字母 + 空格）放在 alibaba.com 搜索，就能找到该产品。

如何回复 RFQ

• 产品名称：工厂优势、出货快、价格
• 产品细节：生产力、认证、物流、支付
• 产品图片：清晰
• 价格详情：用标题搜索产品，对比同行，价格适中
• 报价补充信息：包含 2 ~ 3 个问题
  • 物流方式
  • 支付方式
  • 下单时间
  • 下单量
  • 采购金额
  • 是否在国际站采购过
• 名字 → LinkedIn
• 手机号码 → WhatsApp
• 电子邮箱 → Skype
• 名字是否符合所在国家的命名规则
• 企业诚信查询
• 可能是垃圾询盘的国家：中国，印度，尼日利亚，香港，美国

用邮件跟进 RFQ

Replied your buying lead posted in Alibaba and here write to check details with you.

Dear XXX, This is XXX from XXX, which specialized in 行业 for 多少年. So Glad to get your request on Alibaba About XXX (标题长的时候：复制客户重点关键词，标题不长的时候：粘贴客户发 RFQ 的标题)，We can do it!!! You have a good taste, This item is our hot selling by 2015 and will be trending product in 2016 also. Price is XXXusd (在后面列出这款产品与同行不一样的工艺、质量等，让客户知道为什么你报这个价格） Shipping to USA (国家）Door to Door service cost XXXusd. Do you need sample first?? Your reply will be much appreciate. Best Regards XXX

访客营销

• 上班的第一件事
• 发信后，进入营销管理，添加为你的客户，持续跟进
• 已被抢的客户可通过 油猴脚本 解锁后强制营销

橱窗

橱窗只是一个排序加权的工具，我们需要去选择本来就有一定数据的产品，这类商品本来就具有一定流量，再结合橱窗推荐，才可以实现效果最大化。

• 设置主推产品为橱窗
• 如何查看其它店铺的橱窗产品：进入店铺主页 - Product - Top Picks
• 制作橱窗产品表格：
  • 产品图片
  • 产品标题
  • 产品关键词
    • 查：搜索指数有热度
    • 查：排名查询工具

邮件营销

官方教程

属于 EDM 邮件营销的一种。

每天（美国时间）每个账号可以对 20 个访客申请营销。每个访客供应商最多发送 3 封邮件，且两封邮件之间间隔不少于 30 天。

如果多个供应商对同一访客申请营销，优先发送历史营销效果好的供应商邮件，同等条件下，按时间先后顺序发送。

发起聊天

1. 勾选 已营销访客
2. 点击 营销内容，即可进入聊天窗口，查看客户信息
3. 加为客户（防止被同事抢走）

付费推广

直通车

参考资料

• 阿里巴巴国际站直通车 (P4P) 操作思路 - 小朱笔记
• 直通车日常需要做哪些工作 - 阿里运营日记

排名原则

推广评分（⭐⭐⭐+） × 出价

0 星至 2 星的升星攻略

• 类目放正确
• 关键词相关产品
• 产品信息质量（100％）
• 是否有投诉或侵权

3 星至 4 星的升星攻略

• 核心：提升买家偏好度
• 关键词和标题、图片匹配度最佳
• 图片清晰，产品突出
• TM 在线，信保亮灯，及时回复率，MOQ & 价格优势，交易属性
• 产品要有好的排名位置，曝光
• 橱窗争取站内好的排名
• P4P 优先推广 3 星至 4 星的产品，来获得大量曝光（试推，先烧再省）

展示原则

alibaba.com（PC 端）

1. 顶展
2. P4P
3. P4P
4. P4P
5. P4P
6. P4P
7. 橱窗（有限）或者自然排名（从第 7 到第 50）

m.alibaba.com（移动端）

1. 顶展
2. P4P
3. P4P
4. 自然
5. P4P
6. P4P

App

1. 顶展
2. P4P
3. 自然
4. 自然
5. 自然
6. P4P

offer.alibaba.com

• 来自 Google 的客户，此页全部都是 P4P 产品

扣费原则

• 扣费金额 =（后一名的出价 × 后一名的推广评分）/ 我的推广评分 + 0.1
• 扣费 ≤ 出价
• 总扣费 ≤ 预算
• 扣费只发生在有效点击的情况下（中国大陆和尼日利亚不扣费；恶意点击和重复点击不扣费）

推广策略

• 建议把自己最想推广的产品设置优先推广
• 不推广一星词和二星词
• 关键词按照热度分组：行业词（高热度）、核心词（中热度）、精准词（低热度）

出价技巧

• **量力而为：**在确保推广时长足够长的范围内出价
• **精准词争取前五：**例如 microfiberbeachtowel, 300 kg weighingscale, 12 V car charger……
• **泛词（行业大词）切勿为了抢前五而价格推太高：**例如 towel, flooring, led light, book……

出价时间

• **更新时间：**价格在北京时间下午 3:00（夏令时）或 4:00（冬令时）更新
• **价格趋势：**因此在时间更新后直通车关键词的价格就会开始飙高，而在早上上班的时候价格就会降下来。
• **调价时间：**刚上班、下班前（17:00 后，或者更晚）、睡觉前

分组策略

按照价格分组，提高调价效率

• 第一天：出 3 块
• 第二天：把有排名的词移入 3 元组
• 第三天：把有排名的词移入 4 元组
• 第四天：以此类推

后期按照效果分组：

顶级展位

• 视频
  • **提前制作：**审核需要 1 个工作日左右
  • **内容：**产品介绍或者公司介绍，或者两者结合，突出核心卖点
  • **比例：**16:9（横屏）
  • **画质：**≥ 480p
  • **时长：**20 秒到 45 秒
• 封面：
  • **内容：**突出核心卖点，吸引买家点击
  • **像素：**600 px × 338 px
• 广告语：
  • **内容：**体现公司或产品优势
  • **字符：**36 个字符以内

产品操作记录查询工具

1. 登录主账号
2. 检查回收站
3. 打开 产品操作记录查询工具

信保订单

样品单最高不能超过 500 USD。

• 支付方式：

  • T/T 手续费：可能卖家承担，提醒客户支付，等款到了再发货（水单可能作假）
  • T/T：1029 账号支付时，强烈建议使用美元支付并且指定收款币种为美元，避免汇款过程中产生汇损
  • 卖家信用卡支付不能超过 12000 美金

• 买家邮箱：一旦填写无法修改

• 发货日期：填写发货日期时，请将周末和节假日时间加入，且填写确定的日期数，预付款到账前，供应商可直接修改；预付款到账后，供应商提交修改申请，买家确认。

• 出口方式：

  • 出口方式一经选定，在付款前只可修改一次，付款后不能再修改
  • 订单总金额 5000 美金以上，必须选择 通过一达通代理出口，且发货需关联一达通委托单
  • 一达通：1.5% × 美金 = ¥，最低 200 ，最高 600，每次优惠 150，只能国内对公账户。不做退税，能不走，就不走。

• **订单备注：**有国际标的，写国际标准，无国际标准的，可参考行业通用标准或合格率或。总之，越明确越好。

修改订单

• 买家信息：买家邮箱一旦下单就不可修改，买家姓名在支付前可修改，其它买家信息全流程可修改。
• 出口方式：出口方式在支付前可以修改一次（暂不支持多次修改），一旦支付则无法进行修改。
• 预付款：预付款收齐前可修改全款和预付款金额。预付款收齐后则无法修改预付款金额。金额改小时，不可低于已经实收的金额。
• 尾款：尾款未收齐前可以通过修改订单总价来调整尾款金额。尾款收齐后则无法修改订单金额。金额改小时，不可低于已经实收的金额。
• 验货服务和产品质量要求：预付款收齐前支持修改，一旦预付款收齐则无法进行修改。
• 其它内容：在订单完结前都支持修改。

信用卡支付失败怎么办？

买家账号由于风险控制原因，故不支持使用信用卡支付，建议您让买家尝试更换其它支付方式操作：

• 美国买家：T/T 或 eChecking
• 法国和德国买家：T/T 或 SEPA
• 巴西买家：3000 USD 以下可推荐使用 Boleto
• 其他买家：仅推荐 T/T 交易方式

关联阅读：

• 信用保障常见问题
• 信用保障订单的交易服务费和提现手续费

出口方式

开通入口：交易管理 > 交易服务准入

便捷发货

自主选择出口方式，订单金额要求小于 5000 美金。

自营出口

• 企业自身抬头报关出口
• 一般纳税人满 2 年以上
• 近一年有自营出口退免税经验。若无退税经验，您可通过购买阿里财税服务准入自营出口

一达通代理出口服务

收取基础服务费 200 RMB 至 600 RMB

一达通抬头报关出口

• 境内发货人：一达通
• 生产销售单位：企业

开通条件

• 营业执照

• 进出口权（对外贸易经营者备案登记表）

• 出口退（免）税备案表（办理流程）：盖公章并手写一句话：以上信息与税局备案信息一致

2 + N

适用于贸易型、生产型，不用验厂验税务

流程：下单 - 通关 - 外汇 - 代理出口货物证明 - 申报退免税 - 结算

自行退税，开具代理证给企业，企业财务去办理退税

3 + N

工贸一体，需验厂验税务

代理退税，一达通融资垫税，您开票给一达通，由一达通代理您申报退税

​

结汇

香港花旗、新加坡花旗、香港中行、香港星展、香港摩根、新加坡摩根是可以入这
9大币种的 SGD/JPY/EUR/GBP/CNY/CAD/AUD/HKD/USD

提现

信用保障订单在买家款项挂账后在信用保障额度充足的情况下即可操作提现，无需等到买家确认收货。

信用保障订单的交易服务费和提现手续费

信用保障卖家首页

一些吐槽

• 阿里巴巴（1688.com）：不登录不给看产品 / 搜产品 / 卖家店铺首页。

• 阿里巴巴国际站（alibaba.com）

  • （大概）每隔 1 个钟就要重新登录（包括阿里邮箱），提示 Your session has timed out. Click OK to login again. (您的登录已经超时，请点击确定重新登录。)
  • 已读的 RFQ 的显示未读。

WhatsApp 是 Facebook 公司的旗下一款用于智能手机的跨平台加密即时通信应用程序。

如何解封

预防措施

• 使用纯净的国外 IP
• 避免频繁更换 IP

第一件事

1. 发邮件告诉客户你的其他联系方式
2. 在申诉期间，注册新号
   • 卸载 WhatsApp
   • 从官方渠道（Google Play / App Store）下载 WhatsApp
   • 用新的手机号码注册 WhatsApp
   • 获取通讯录权限

申诉解封

尽量用企业邮箱在 72 小时以内，向以下 email 发送申诉邮件

• 不指定设备：support@support.whatsapp.com
• iPhone 通道：iphone-support@whatsapp.com
• Android 通道：android@support.whatsapp.com

邮件主题 / 标题（Subject）

• Support - WhatsApp Normal use is disabled

正文

• 手机号码：+86 138 3843 8888
• 礼貌陈述。态度诚恳
• 屏幕截图
• 自我介绍时一定要说你是中国企业的业务员，而且公司主要客户都是在这个号码
• 求客服快一点帮你恢复，因为有好几个重要客户正在联系
• 你要做好心里准备客服也不一定这么快回复你，所以你要隔三天联系一次

模板一：

Hi WhatsApp Support Team,

My WhatsApp number has been banned. Please turn it on again.

My number is + 86 156 1024 1024.

Thank you very much.

Tim

模板二：

Hi WhatsApp Support Team,

I'm sorry for the violent WhatsApp Terms & Policy and it's a mistake.

I request you to unbanned my WhatsApp number. Because it's my real
WhatsApp number and many friends are joined with me on WhatsApp also my business clients and the team is on WhatsApp so I will lose everything.

I hope will understand my problem. So Please give me one chance and make unbanned my WhatsApp.

My WhatsApp Number is + 86 156 1024 1024.

Thanks,
Tim

快速发起对话

• 好处：无需保存联系人到通讯录也能发信息给 Ta。
• 方法：替换后面的电话号码，记得加国际电话区号：
  https://api.whatsapp.com/send?phone=8615610241024

最小化客户端

• 以下方法只适用于 Windows 电脑
• 下载 WhatsappTray 并安装
• Download WhatsApp for Windows PC 并安装，然后就可以最小化 WhatsApp 到桌面任务栏的右下角了

关闭自动保存图像在手机上

如要停止将个人对话或群组的媒体文件自动存储到您手机中：

1. 开启 WhatsApp
2. 点击更多选项 > 设置 > 对话
3. 关闭 媒体文件可见度

传送照片

• 每次最多可以选择传送 30 张照片或影片，传送大小上限是 16 MB。

像蝗虫一样侵入职场社交，是否会让 LinkedIn 没落？

术语和定义

• Follow（关注）: 单向沟通

• Connect：成为好友，双向沟通

• LinkedIn 怎么读：Link - ed 发 t - 重音放在 In，详情观看 视频教程

设置

开启全功能版的 LinkedIn

• 将领英的界面语言更改设置为英文，并用英文创建 Profile
• 切换 到外国 IP 使用领英，会使搜索结果更全面
• 使用桌面端的 Google Chrome（谷歌浏览器），而非 app

好友名单仅对自己可见

• Me - Settings & Privacy - Privacy - Who can see your connections: Only you
• 避免竞争对面发现自己的客户，但是你和同行之间的共同联系人（Mutual connection）是无法隐藏的

工作变动、学历更改不分享到人脉圈

• Add experience - Share with network: Off
• 档案完善阶段关闭这个设置，以免在人脉圈刷屏

完善个人资料（Profile）

在此之前，先看看领英官方视频教程：五步打造酷炫领英档案。

Background image 背景 Banner 图

• 尺寸：1584 × 396 px
• 一眼看出产品或服务

Profile photo 职业照

• 一定是本人出镜，正脸示人，看得出性别（不用产品图、团队合影、Logo、虚拟人物、宠物花草……）
• 照片背景简单，面带亲切友好的笑容
• 视频教程：如何获得一张完美的领英职业照？

Name 姓名

• First name（名）+ Last name（姓）
• Former Name（曾用名）
• 取名小工具：根据中文名的发音和意义来为你匹配地道的英文名 by 扇贝

Headline 职业头衔

• 直接说自己是销售会让客户第一感官上认为你就是来推销的，可以改成核心产品 / 行业关键词 + 制造商 / 服务商 / 供应商 / 产品经理 / 专家，例如 Product Manger， Engineer Director。
• 视频教程：定制一个出彩的领英档案头衔

Summary 自我简介

• 你是谁 + 你能提供什么产品服务 + 你的优势是什么 + 你能给客户带来什么好处 + 权威认证 + 网站联系方式，并且搭配着作品文件（Media）去顺势完成这项内容，比如你可以在作品文件（Media）里上传体现你公司文化 / 实力的照片 / 展现你个人魅力的照片 / 参展照片 / 生产照片 / 客户合影等等

Work experience 工作经历 + Education 教育经历

• 真实
• 你的信息完善的越详细，你在客户心里的可信度也就越高，并且同样配置照片和链接去完成

Skills 技能专长

• 使用系统推荐的 + 核心产品行业关键词

Accomplishments 个人成就

• 你和客户一起完成的一次项目 / 你参加的一次展会 / 你的一次成长经历 / 你参加的公司活动等等

Contact info 联系方式

• Profile URL 职业档案网址：核心产品 / 行业 + 名字，例如 www.linkedin.com/in/outdoor-jadon

Edit public profile & URL 编辑公开档案及网址

• 方便客户通过搜索引擎（例如 Google、Bing）找到你

档案填好以后

• 测试 LinkedIn 社交营销影响力 是否在 60 分以上。
• 点击右上角的 Work - Create a Company Page 建立公司主页。

发布视频动态

• 剪辑视频：VN now

• 封面：Canva

• 加字幕（上传 YouYube，等待它生成字幕，然后下载）

• 第一帧作为封面

• How to Edit Youtube Captions and then Download files in 2018

• 使用 Native Video 原生视频（非 YouTube）

• 一周一发（月初准备好 4 个视频）

视频描述只显示 3 行，要吸引人

• You never know what happened to my factory today!
• Have you installed LED lights at the bottom of the bathtub?

加上 Video 这个关键词

• This is my first video on linkedin, it drives me crazy!
• I took this video at the factory yesterday, guess what?
• I found that blablabla. I learned to play mozart's songs with a guitar! Hope you like this video.
• This is my first video on LinkedIn. It drives me crazy. If you like my video, please click the like button below.

添加好友

找到对你业务感兴趣的关键决策人

• LinkedIn 高级搜索
• LinkedIn 群组

没开会员，看不到名字，就把简介放在 Google 上，就能跳过这个限制。

然后发送 Connect Note（邀请语）：

Hi,

This is Tim from China, I am very glad to know you on LinkedIn. And I hope to be connected with you and talk more about OUTDOOR GEAR in further days together.

Best regards,

Tim

Hi,

This is Tim, CEO of ***, I'd like to be your fan on LinkedIn.

I have over 20 years' experience in ***, any questions, I'm happy to help.

Hope I can be your friend here.

Either way, keep up your awesome work on LinkedIn.

Cheers,

Tim

参考资料

• 我是如何把Linkedin个人账号 做到 22,533 个粉丝的 （详细步骤）
• 学生党领英漫游指南 The Student Hitchhiker's Guide to LinkedIn
• 关注领英的 微信公众号（ID：LinkedIn-China）

本文请配合 eBay 大学的 单属性 Listing 刊登 教程一起观看。请注意：有些刊登项目是收费的（详见 费用总览）。

Listing details 刊登细节

Title 标题

• 不要出现 China
• 去掉品牌名字
• 可加上 100% Brand New（全新）
• 不要堆砌关键词
• 借鉴大卖家的写法
• eBay 关键词工具：Keyword Tool、WatchCount、PicClick
• Stand out with a bold title in search results（标题粗体）：不勾选（eBay 付费刊登项目）

Subtitle($1.50) 副标题

• 不填写

Category 分类

• 新手卖家会限制类目

Second category(fees may apply) 第二分类

• 不添加

Variations 多属性

• 例如多个颜色（会消耗多个刊登额度，前期少用）

UPC 通用产品代码（Universal Product Code）

• Does not apply（不提供）

Condition 物品状况

• New（全新）

Default Photos 产品图片

• 支持多选上传
• 主图下面会显示 Main photo
• 第二张可以放速卖通的买家秀
• eBay 官方图片规范
• Display a large photo in search results with Gallery Plus ($2.00)：不勾选

Item specifics 物品属性

Brand 品牌

• Unbranded（无品牌）

MPN 制造商部件编号（Manufacturer Part Number）

• Does Not Apply（不提供）

Item description 物品描述

为了照顾移动端的用户，避免过于花哨繁杂：

- 产品参数：与图片一致- 应用场景- 物流政策：发货时效（Delivery Time）- 退换货政策- 常见问题：解决买家在决定购买前可能遇到的问题- 卖家秀：贵在真实；不要露脸（或者打上马赛克），避免侵犯肖像权；如果有时间，文字评价也一并附上

• 分析差评，改进产品描述。例如买家说大小不合适，就在产品描述中加入尺寸大小相关的参数
• 排版利器：Typora + Markdown
• 如果有时间把 单位换算 成国外常用单位，例如把 cm（厘米）换算成 inches（英寸），kg（千克）换算成 ounces（盎司）

Selling details 销售详情

Format 售卖方式

• 选择 Fixed price（固定价格，一口价），而不是 Auction style（拍卖）

Duration 刊登在线持续时间

• Start my listings when I submit them（长期在线，Good 'Til Cancelled）

Price 价格

• 上架价格计算器

Best Offer 议价

• 不接受 议价

Quantity 库存数量

• 测试选品阶段，库存填 1 个

Payment options 付款方式

• 输入 PayPal 收款的 Email
• 开启 Require immediate payment with Buy It Now（立即付款）

Sales tax 消费税

• 不填

Return options 退货选项

• Domestic returns accepted：接受国内退货
• After receiving the item, your buyer should contact you within: 30 Days 内可退货
• Return shipping will be paid by Buyer：退货运费由买家 Buyer 承担
• International returns accepted：同理，接受国外（刊登站点以外的国家）退货

Shipping details 货运细节

Domestic shipping 国内运输

• Flat:same cost to all buyers：每件物品设定固定运费
• Economy Shipping from China/Hong Kong/Taiwan to worldwide (11 to 35 business days)：Free shipping（包邮）
• Handling time：处理时间 是指从您收到买家的付款后，到您发货后得到扫描信息之间的时间。当然，处理时间只计算工作日，周末和假期是不计入处理时间。新手设为 2 ~ 4 天，成为 Top Rated Seller 之后设为 1 天

International shipping 国际货运（除美国外）

• Flat:same cost to all buyers：每件物品设定固定运费
• Ship to Choose custom location：自定义可发货的国家或地区
• Economy Shipping from China/Hong Kong/Taiwan to worldwide：Cost 是单件的运费；Each additional 是每增加一件物品需多付的运费，例如客户选购了 2 件商品，第一件运费是 $5，第二件运费附加 $2，运费总共是 $12
• AliExpress ePacket 物流方案介绍
• e 邮宝资费
• 支持 ePacket 投递的国家

Exclude shipping locations 排除派送地区列表

• 针对那些物流还不稳定、不及时的地区，设置一些无法派送的地区列表，以保证您的所有交易都可以按预期交付
• 除了在产品刊登时设置排除派送地区列表，还可以从 「My eBay > My Account > Site Preferences > Selling Preferences > Shipping Preferences > Exclude shipping locations」全局设置（传送门）
• 勾选 Domestic 的 3 个地区和 Additional Locations 的 PO Box
• International 中勾选不支持 ePacket 的国家

Package weight & dimensions 包装信息

Item location 物品所在地

• 如实填写；不要出现中文，填写拼音全称，如 Shenzhen

最后，检查一遍 listing，就可以刊登上线了。

e 邮宝（ePacket）是邮政速递物流为适应跨境电商轻小件物品寄递需要推出的经济型国际速递业务，利用邮政渠道清关，进入合作邮政轻小件网络投递。主要路向参考时限 7 至 10 个工作日，价格实惠，提供全程物流轨迹信息。但只支持 39 个国家或地区，且单件限重 2 公斤（最大长度 60 厘米，长宽高不超过 90 厘米）。

全部

分类

北美洲（North America）

南美洲（South America）

大洋洲（Oceania）

欧洲（Europe）

亚洲（Asia）

东南亚（Southeast Asia）

中东（Middle East）

参考资料

• e 邮宝资费及相关规定 - 中国邮政速递物流
• e 邮宝时效查询 - TrackingMore

原文来自 May 外贸实战，为了获得更好的阅读体验，本文对其改善了排版。

跟进小记

洽谈中

• 询盘未回复
• 报价未回复
• 多次跟进未回复
• 待报价
• 已发产品目录
• 价格谈判中
• 待推荐产品
• 待确认图纸
• 待寄样
• 已寄样
• 未下单
• 待验厂
• 已验厂
• 待下单

未成交

• 未到起订量
• 工厂停产
• 产品不符合预期
• 报价高
• 付款方式未谈妥
• 交货期未谈妥
• 验货未通过
• 客户产品调整停售
• 快递贵
• 快递不到国家
• 无清关能力
• 关税高
• 客户失联

跟单中

• 待付款
• 已收预付款
• 待验货
• 待发验货报告
• 待收尾款
• 待订舱
• 待发货
• 待确认收货
• 待复购

售后

• 待处理售后&投诉
• 售后处理中
• 已解决售后问题

by Alibaba

感谢客户的订单

Subject: Thanks for order TingTrade Inc.'s xxx Products (PIXXX)

Hi xxx,

Thanks for your order, you have made one smart decision.

We wish have win-win cooperation and expand the *** market together.

You will enjoy our warm service from now on.

Hi ***,

Thank you so much for placing your order on ***. Your product name is ***.

We are glad to tell you that your order has been shipped by the ***. The tracking number of your order is ***.

If you have any questions, please contact us at any time. We are always ready here to help you!

Best regards,

***

WhatsApp: ***

感谢客户的订金

Subject: Got deposit for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 × 40HQ

Well received your deposit payment USDXXX. Thank you very much.

We will arrange your order immediately, and will keep you informed for delivery date within 3 days (on OCT 30).

For anything urgently, you can call me anytime at 156 1024 1024. I am always here.

告之交期

Subject：Order schedule for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Goods will be ready on Dec 05.

Attached is our order schedule for your reference.

And we will send you order request details such as shipping mark, manual, sticker etc. on Nov 07 for your approval.

确认做货细节

Subject：Mass production details for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

To avoid any mistake, we would like to double check with you for cargo request details.

• 彩盒
• 说明书
• 唛头
• 贴纸
• ……

Attached is the PDF File, kindly please check it and confirm by return before Nov 10.

Appreciated your support.

告之 Booking 信息

Subject：Shipping forwarding agent for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Good news.

Cargo will be ready around Nov 30 instead of Dec 05. It is 5 days earlier than schedule.

Thanks for our great work, we really enjoy cooperate with you.

We will booking vessel soon, could you please kindly share your appointed shipping forwarding agent information?

分享 Marketing 的素材

Subject：Marketing materials for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Glad to share you some marketing materials, you can download from below link: TingTrade.me

• User name:
• Password:

For your better understanding, we have made one document check list .（将提供的这些利于营销的销售素材比如图片、视频等分享在 Dropbox、WeTransfer 等后，同时整理 1 份清单，以便让客户查收总共有多少个资料）

Wish it is helpful for your marketing. Anything we can do, please feel free to let us know.

告之大货生产情况

Subject：Mass production picture/video for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Everything goes smoothly as scheduled. Our production line are assembled and test the goods before packing.

Attached are some picture/video for your reference.

验货 Booking

Subject：Inspection booking for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX
Product: 5 RC Toys mixed in 1 X 40HQ

As we discussed, cargo will be inspected by third party SGS.

Could you please kindly provide SGS contact details, so we can make inspection booking in advance? As we know, they need get the inspection booking 7 to 14 days prior.

出运安排表

拿到货代或船公司的装货通知单 SO 后分享给客户。

Subject：SO is ready for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Good news.

We have got the shipping order from DHL, details as below:

• Shipping company:
• Vessel Name:
• Loading port:
• Discharge port:
• Closing date:
• ETD:
• ETA:

We will arrange load the container on Jan 01.

Kindly please help to arrange the balance amount USD 70000 in your earliest convenience and send us the bank slip. Attached is the PI, total amount is USD 100,000, well received your deposit USD 300,000 on OCT 30, so the balance amount is USD 70,0000

• 如果离装运期时间时间还比较宽裕，可以请客户尽快付款，如果是离装运期时间比较紧张，建议直接写上让客户付款的最晚时间。
• 如果是出货前就要收清全款的话，写上上面这段请款的话；如果不是出货前要收全款的可以不写这一段话。

Re: shipping document request

After shipment, we will provide following document, please kindly check and confirm by return.

• B/L
  • 如果是出货后凭提单 Draft
  • 收尾款的，可以写为 B/L Draft
  • 确认是电放，表达为 Arrange telex-release according to your request
• Commercial Invoice
• Packing List
• Form A/ CO

发送验货图片

如果客户是指定第 3 方机构验货，第 3 方机构会和客户沟通，我们做为供应商，这份邮件可发或不发。

Subject：Inspection Picture for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Goods was inspected by our QC, Attached is the PDF inspection report. Please kindly check it and confirm by return.

We will load the cargo on xxx.

告之装柜细节

Subject：Loading container on XXX for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Goods was loaded in 1x40HQ on xxx, attached is the PDF file for your reference. Very important, there is 2 cartons spare parts, which keep in the left side, kindly please note.

分享提单 Draft 并催尾款

Subject：B/L Draft for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Nice day.

Glad to share you that B/L draft & CI & PL are ready, enclose please find the attachment.

Kindly please check it and confirm by return. Do you need original B/L or do telex-release?

Kindly please help to arrange the balance amount USD 70000 in your earliest convenience (对于凭提单 Draft 件或 Copy 件安排尾款的客户) and send us the bank slip，so we can send out all the original shipping doc after get the balance payment.

Attached is the PI, total amount is USD 100, 000, well received your deposit USD 300, 000 on OCT 30, so the balance amount is USD 70, 0000

寄出正本船务单据

Subject：Shipping doc was sent on xxx by DHL for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Shipping doc was sent out by DHL on xxx, tracking No: xxx. It should be arrived on xxx.

We will track it and keep you informed. And you can track it also by following link: www.dhl.com/xxxx

到港前提醒

Subject：Goods will arrived on xxx for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

After 1 month waiting, goods will arrive on xxx.

• Shipping Company:
• Vessel:
• ETD:
• ETA:

You can prepare the document for customs clearance in advance, wish everything goes well.

BTW, attached are some sales pitch document, wish it is helpful. (帮助客户销售的一些素材和话术)

跟进货物到达情况

Subject：Did you receive goods well for PIXXX (Jadon from TingTrade Inc.)

Hi xxx,

Regarding PIXXX

Product: 5 RC Toys mixed in 1 X 40HQ

Nice day.

Did you receive the goods well? Everything is OK?

All the goods were tested and packed well before shipment. If you have any questions, please let us know, we will respond immediately.

Attached the instruction manual.

Below link are 2 videos (product install video and product display video): www.xxx.com/xxx

Wish goods will be big sell.

分享市场信息

Subject：Updated market information shared (Jadon from TingTrade Inc.)

Hi xxx,

Wish everything goes well.

We are so glad to share that our xxx products are hot sale. Below some of our buyer's feedback.

• Buyer A from UK market: "buyer's feedback"
• Buyer B from Germany market: "buyer's feedback"
• Buyer C from Italy market: "buyer's feedback"

We have meeting (phone conversation) with these buyer, and following way can reach more sales.

• Way 1:
• Way 2:
• Way 3:

And how about your sales? Which items sell well? So we can note down and recommend you more suitable for your market. (了解客户哪些产品热销，从而给其推荐更多适合产品， 以保证返单或新产品订单)

Any support need from us, just let us know, we are here always with you to expand the XXX market.