If you don’t live in a swing state, but would like to do more than just send money to help encourage voter turnout in those places, what are your options? For me the best one is Vote Forward, which orchestrates letter-writing to registered voters. I sent hundreds of such letters in 2020 and am aiming to do lots more, with help from friends, this time around.
Even if I lived in a swing state, I’m not someone who’d be comfortable knocking on doors. And the last thing I want to do is pester people in those places with yet another unwanted phone call or text message. The Vote Forward method is perfect for me personally, and I also think it’s the most clever and sensible way to encourage voters in other states. Here’s how it works.
You “adopt” voters in batches of 5 or 20. I just adopted my first 100: 20 in each of Ohio, Pennsylvania, Michigan, New Hampshire, and North Carolina. You download each batch as a PDF that prints 21 pages. Page one has the instructions and the list of registered voters’ names and addresses
The fact that you write the letters (and address the envelopes) by hand is a great idea. We receive very few hand-addressed letters nowadays, I think they have a pretty good chance of being opened. And once opened, the hand-written message is again unusual. The fact that somebody made the effort to do that signals a rare kind of authenticity.
Likewise, I think the nonpartisan tone of the message is unusual and conveys authenticity. I wish voting were mandatory in the US, as it is in Australia and elsewhere. However the chips fall in November, I would like to know that the result truly reflects what everyone thinks. My message last time was something like:
“… because it’s not really a democracy unless everyone’s voice is heard.”
Pages 2-21 are the letter templates. They look like this:
The hardest part for me was the handwriting. I famously struggled with cursive writing in fifth grade. By the time I reached high school I had reverted to printing. Then, in college, I realized that cursive is more efficient and relearned how to do it. I had to relearn all over again in 2020 because cursive was the fastest way to write all those letters. And I’ll probably have to relearn again this time. I suspect many in younger generations never learned cursive at all, in which case writing the letters by hand will be even harder. So: keep the message short!
If you’ve received a link to this post directly from me, it’ll come with an invitation to drop by our house, hang out on the porch, and help me complete batches of these letters. Otherwise, I hope you might try this method yourself, and/or share it with others. In the past week I’ve switched from doomscrolling to hopescrolling and that’s a huge relief. But I also want to do something tangible (again, beyond donations) and this will be my focus. It feels good to do the work, and will feel really good when I visit the post office sometime in October and drop off a big stack of hand-addressed envelopes.
But is it effective? That’s another thing I like about Vote Forward. They’ve made a sincere effort to measure the impact. And they are honest about the findings: the measurable effect is small. I’ll give them the last word here.
Why should we get excited about small differences?
Because getting people who don’t vote to show up at the polls (or mail in a ballot) is actually pretty hard. Most of the factors that affect whether people vote are tied to big, structural issues (like voter ID laws or polling place accessibility) or deep-seated attitudes (e.g., a lack of faith that elections matter). Given these obstacles, boosting turnout by even a small amount is a real achievement! And, when it comes to politics, we know that many races are decided by tight margins, so a small boost in turnout can translate into a meaningful difference in electoral outcomes.